13thCollective - Jordan - Concept Project

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Created: 01/18/13
Last Edited: 10/16/13
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Description
This project was inspired by the Jordan Retro Card, and my personal favorite Jordan sneaker the Jordan 4 "Fire Man". I find it interesting that the Jordan Brand does not name their Jordan sneaker releases, but rather just ascribes a sequential number to them. I wanted to create an illustrated type based off of the number of the sneaker release, combined with the actual sneaker itself. As a sneaker head, this was a very exciting and fun project to work on.
  • JORDAN ILLUSTRATED SNEAKER FONT
     
    This project was inspired by the Jordan Retro Card, and my personal favorite Jordan sneaker the Jordan 4 "Fire Man". I find it interesting that the Jordan Brand does not name their Jordan sneaker releases, but rather just ascribes a sequential number to them. I wanted to create an illustrated type based off of the number of the sneaker release, combined with the actual sneaker itself.  As a sneaker head, this was a very exciting and fun project to work on.
     
    Art Direction : 13thCollective
    Illustration /. Graphic Design : Will C. Smith
     
     
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  • JORDAN 1 "OG"
  • JORDAN 3 "BLACK CEMENTS"
  • JORDAN 4 "FIRE MAN"
  • JORDAN 6 "OLYMPIC 6"
  • JORDAN 7 "OLYMPIC 7"
  • JORDAN 11 "CONCORDS"
  • JORDAN 13 "BREDS"
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  • TYPE : JORDAN LEGACY FONT
     
    I created a number font based on the traditional number font used on the retro cards by the Jordan brand. 
  • INSPIRATION : JORDAN RETRO CARD
  • PROCESS : SKECTHES
  • EXPLORATIONS : 

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