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[EN]
you know that popular saying “love is a pain”? sorry to break your expectations but this is wrong. as wrong as Vinicius de Moraes singing “it’s impossible to be happy alone”.
toda joana is a brand that was born to show everyone that everybody deserves to feel pleasure. and that is a matter of choice. In other words: choose to be free.
for this project, we created the verbal identity, concept, logo and all the visual identity. in our creative process, we choose to put our hands down. really. that’s why all images are analog photographs that dialogue with our craft.
[PT]
sabe aquele ditado popular que diz “o amor é uma dor”? Desculpe quebrar sua expectativa, mas ele está errado. tão errado quando o vinicius de moraes, no momento em que diz “é impossível ser feliz sozinho”.
toda joana é uma marca que nasceu para mostrar a todos e, especialmente, todas, que todo mundo pode e merece sentir o prazer. e que isso é uma questão de escolha. em outras palavras: escolha ser livre.
neste projeto, criamos a identidade verbal, conceito, logo e toda a identidade visual da marca. em nosso processo de construção, optamos por colocar a mão na massa, de verdade, e todas as imagens são fotografias analógicas que dialogam com nosso craft.
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CREATIVE DIRECTION Emerson Vieira
DESIGN Aline Hanae, Emerson Vieira, Vinicius Beltrão
COPY Anny Katleen, Karin Eduardo
ILLUSTRATION Aline HanaePHOTOGRAPHY Heloisa Vecchio
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