Restaurant Reframe:
Shogun Japanese Steakhouse
Shogun Japanese Steakhouse is a family-friendly hibachi-style restaurant that also serves sushi. Shogun is located in Saint Louis, Missouri. This project is a hypothetical redesign of their website and resturant.
All brands have a position and target market. Some restaurants are fast and cheap and others are fine dining. Some are family-friendly, some are not. So what happens when you reframe a brand to have a different position or target market? How will the brand, communication, style, and imagery (and maybe even the menu) shift?
I selected a restaurant and redesigned the brand, style, website, and menu to hold a new position or to be targetted in a new market.
My Redesign Idea
The redesign idea of the Shogun is to change it into a restaurant that is for families to come in and enjoy during the day. Then after a particular time, the restaurant will close and reopen to become an 18 and up-only late-night spot. The new name of the redesigned restaurant chain is 'The Warrior: Shogun.'
Wireframes
Web Redesign
Mobile Design
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