Vandervest Harley Davidson in Green Bay, Wisconsin, has served the community for over 20 years. In order to attract more customers into their dealership and more participants in their bike rides, they contacted me to discuss different media advertisement options. We concluded that three different poster designs to be distributed throughout the local community would be the most cost-effective solution for their advertising needs. I used the white font on the dark background to make the information pop, make it more eye appealing, and the large picture of the motorcycle catches the readers attention.