![2D Animation after effects animate Character design Digital Art Drawing ILLUSTRATION motion graphics neon Ocean](https://mir-s3-cdn-cf.behance.net/project_modules/1400/617c3d139588565.62326773ef2a3.png)
Remember those hologram rulers from back when we were kids? Or ‘lenticular rulers’, as science calls them.
Entire stories and animated sequences in just a few inches. Have you thought about those editing skills?
It aches to see such a fine, exquisite concept fall into obscurity so soon.
So, to honor those glorious days, we asked the king of fine, exquisite concepts himself, Gastón Pacheco, to design a lenticular ruler we'd love to have.
And he came up with this.
![2D Animation after effects animate Character design Digital Art Drawing ILLUSTRATION motion graphics neon Ocean](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bd8b79139588565.62338e62493dc.png)
Gastón proposed a whole deep-life concept, and we totally rolled with it, obviously.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e540f3139588565.6232677390012.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a6d10e139588565.623267738f7c8.jpg)
![2D Animation after effects animate Character design Digital Art Drawing ILLUSTRATION motion graphics neon Ocean](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b49175139588565.62338e6248c73.png)
In those classic rulers, the animation was created with only 2 frames—or 3 in the thicker ones—that ping-ponged as you tilted the ruler back and forth.
*cheating.exe
We set out to work with 4 frames that wouldn't ping-pong: instead, they’d keep playing regardless of the hand in motion.
Animating these loops in a way that overlaps and motion arcs read well in 4 frames was quite a challenge. Especially because the playback time wouldn't be 4 frames constant.
Then, we animated the ruler in After Effects, pre-composing the characters inside.
Finally, the hands were animated on top of the ruler reference.
![2D Animation after effects animate Character design Digital Art Drawing ILLUSTRATION motion graphics neon Ocean](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6d434a139588565.62338e6247f3b.png)
Directed by Clubcamping
Creative Direction: Mariano Fernández Russo
Executive Production: Juliana Millán & Ana Sieglitz
Art direction: Gastón Pacheco
Animation: Mariano Fernandez Russo, Maricel Piazza & Emmanuel Zampalo
Cleanup: Alan Mohamed, Andie Chu & Celina Pavón
Composition: Mariano Fernandez Russo
Line Production: Laura Casadiego
![2D Animation after effects animate Character design Digital Art Drawing ILLUSTRATION motion graphics neon Ocean](https://mir-s3-cdn-cf.behance.net/project_modules/1400/003120139588565.62338e6248728.png)
![2D Animation after effects animate Character design Digital Art Drawing ILLUSTRATION motion graphics neon Ocean](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/12c50f139588565.62322060097ad.png)