Jordan Hu's profile

Simultaneous Contrast


"Simultaneous Contrast" is the effect that occurs when you place different colors in comparison next to each other. This packaging project was used to showcase this color contrast through a presentation of chocolate boxes. The class was asked to do a series of gouache swatches, match the swatches digitally on the computer, and then use that palette for a design that demonstrated simultaneous contrast. 
The color palette chosen for the boxes were Autumn and Thanksgiving-themed. As a nod to the upcoming holiday, I also chose to use the design of a singular autumn leaf textile pattern. For all of the chocolate boxes I made. For my "surprise" element to this project, I decided to make four different kinds of chocolate from scratch—Walnut, Mixed Berry, Peanut Butter, and Almond.
*note: making chocolate from scratch proved way more difficult than I imagined it to be
 
Simultaneous Contrast
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