Client: Moushak
Moushak is a small social enterprise started by two women entrepreneurs from Guwahati. It aims at delivering authentic raw honey and also building a valuechain that gives gainful employment to women folks from hinterlands of Assam.
PS: I worked as the Copywriter and the Creative Head of the project.
We were roped in for a period of 3 months. The mandate for us was to create lighthearted content for social media.
The one right below was the introductory post of the product published in the form of a carousel post on Instagram and Facebook.
Bihu is the biggest festival of Assam. Bee-hu is a pun on Bihu and the phrase 'Bihu Bihu lagise gaat' is a famous Bihu sing.
Below was another photo story that showcased the various uses of Moushak Raw honey. It was published on FB and Instagram in carousal form.
