Another Way of Seeing is an art platform for the blind and for all. The platform was conceived from questions about what it means “to see” via art and technology. The brand also aims to extend the concept using art activity with new sensibility and perspective in addition to unusual aspects of ‘disability’, with which the public may have difficulty emphasizing.
Accordingly, the brand concept of “touching moments” was established based on the brand principles of ‘open’, ‘inspired’ and ‘related’. ‘Touching’ has a dual meaning of ‘touching’ and ‘impressive’. This reflects the determination to be reborn as a creative platform where imagination is realized through physical and emotional contact due to experience-induced, interactive expansion and valuable empathy, which are developed as curiosity is stimulated in people.
The shape of the brand symbol symbolizes the art form that serves as a bridge between the people and art, i.e., their access to art. The brand symbol is three-dimensional yet flexible, as its form changes depending on the angle from which it is seen. It appeals to experiential components in a similar manner to symbolic objects and texture cards, which are curious yet tactile. This evokes the sense that Another Way of Seeing is a fun extraordinary brand that users can touch to stir up novel senses and their imagination.
- Branding and Creative Direction : Nami Kang
- Brand Design : Jee-hoon Bae, Ji-wan Kim, Nam-kyu Kim, Ji-hye Park, So-young Kim
- Executive Management : sam / Chang-ho Lee
- Client : Another way of Seeing
Award
- German Design Award Special 2019 / Excellent Communication Design / Brand Identity
- German Design Award Special 2019 / Excellent Communication Design / Brand Identity
- iF Award Winner 2018 / NPO Branding
