Bagou 巴狗老粉记
Bagou is an Internet celebrity brand specializing in instant noodles and noodles. In the past few years, with its unique, young and fashionable image, it has established its solid brand foundation, and with the continuous expansion of brand influence, it has proved itself. brand value. We replaced the brand positioning of Bagou with Bagou Laofenji, taking the authentic old taste of the city as our entry point to upgrade the brand Bagou and reshape its visual identity system.
Its systematic packaging is inspired by the brand's requirements for the integrity of the picture and the in-depth exploration of the grid system. Base on it,we created a dedicated grid system.The word "Ba" which is writing in Chinese characters，divides the product name, information, selling point and other functions of the screen into regions, which not only follows the requirements of brand packaging systematization, but also presents the uniqueness of the grid of Bagou Laofenji, supplemented by the exposure of the brand mascot and The rich picture performance makes Bagou Laofenji's products unique.
Its systematic packaging is inspired by the brand's requirements for the integrity of the picture and the in-depth exploration of the grid system. Base on it,we created a dedicated grid system.The word "Ba" which is writing in Chinese characters，divides the product name, information, selling point and other functions of the screen into regions, which not only follows the requirements of brand packaging systematization, but also presents the uniqueness of the grid of Bagou Laofenji, supplemented by the exposure of the brand mascot and The rich picture performance makes Bagou Laofenji's products unique.
巴狗是专营粉面类速食的网红品牌，在过去几年中凭借独特的、年轻的、时尚的形象，树立起其扎实的品牌基础，并伴随品牌影响力的不断扩大，印证着自己的品牌价值。我们重新为巴狗梳理品牌定位“巴狗老粉记”，以正宗的城市老味道为切入点，帮助巴狗品牌升级，重塑视觉识别系统。
其体系化包装，创作灵感来源于品牌对于画面整体性的要求及网格系统的深入探索，我们基于以上两点为巴狗创造了其专属的“巴”字网格系统，巧妙的运用“巴”字将画面的品名、信息、卖点等功能做出了区域划分，既遵循了品牌包装体系化的要求，也呈现出巴狗老粉记网格的独特性，辅以品牌吉祥物的露出和丰富的画面表现让巴狗老粉记的产品独树一帜。
