PepsiCo Egypt x Injaz Egypt "She works wonders" campaign

On International Women’s Day, I'm proud to be a part of a campaign that is pushing the envelope with great positive impact in Egypt. Had the opportunity to direct the ad for the "عامله شغل" ("She Works Wonders") campaign with Tayarah for Pepsico Egypt in collaboration with Injaz Egypt under the auspices of the Ministry of Higher Education aiming to increase female representation in male-dominated fields. Championed by the incredible Nelly Karim who herself has constantly moved the needle in the empowering roles she takes on in her films. Alongside trailblazing ambassadors who have each carved new paths in their fields.

Starring @nellykarim_official

Ambassadors
@feryal.ashraf
@faridatemraz
@hadeerw
Dr. Marianne Amir Azer

Director: @_tamershaaban

DOP: @fawzi.darwish

Free fly: @moobiies

Stylist/ Celebrity Manager: @ingie_elmor

Agency: @tayarahworld

Art director: Nirvana ElShenawi
Ass. Art directors: Shaza Diaa - Amany Tharwat - Raneem Saif