In the creative space, the walls were signed with quotations. For this reason, handwritten letters and strips of neon colors became the main dominant for the visual system.
In spite of the fact that it was a corporate banking project made by an in-house team, the episodes averaged 10-15,000 views. The most popular episode exceeded 100,000 views.
CREDITS
Client: Alfa-Bank Ukraine X Visa
Art Direction: Vladimir Kotenev
Design: Vladimir Kotenev, Yulianna Vyshtak
Lettering: Rusalia Abo, Vladimir Kotenev
Lettering: Rusalia Abo, Vladimir Kotenev
Production: Artem Staver, Artem Gorbatenko
