Lunch-boX
Exhibidor/display para Minimarkets
Advertising project for the creation of a display for both brands, which provides an alternative that complements a healthy lunch box for schoolchildren. We gave ourselves the task of investigating the flagship products of both brands, which should be within the reach of parents' pockets.
Brand and product identification.
The field information on which of the factors of the value proposition; Of the specific brands and products of Markets located in metropolitan Lima, it would be the most valued by its frequent customers, being the Pulp (drinks) and Soda (cookies). Being the most requested by parents for accompaniment from their children's lunch boxes.
Values attributed by the client
PULP ● One of the most important values of the positioning of the Pulp product, which occupies a variety of experiences in the minds of consumers, distinguishing it from the competition, who often associate it with school experiences, lunch boxes and recreation. Another important value for consumers is attributing to the Pulp product its purity and the vitamins it provides to their children, since Pulp's advertising campaigns make them feel that they are consuming a food rich in vitamins and 100% natural.
SODA CRACKER ● One of the most important values is the positioning of the San Jorge product, for users it is that none compares to the golden appearance and its crunchy flavor, super delicious of Soda cookies. Another of the important values is the school days where the crispy San Jorge cookies were inevitable, accompanying the school breaks.
Geographic space / Map of passers-by
Formal Aesthetic Appearance
Those aspects that the exhibitor should keep in mind were studied. Data collected from the research based on users consist of aesthetic tastes, brand footprint, preference for the product. as well as the space where their activities take place and the space that must be recreated by the implementation of said exhibitor in the market.
Formal Aesthetic Aspect perceived by schoolchild.
Those aspects that the exhibitor should keep in mind were studied. With the data collected in the research obtained based on underage users, we analyze what activities accompany them both at home and at school.
• We analyze the four moments in which minors have more interaction with the school lunch box, which are:
₁ Getting ready for school.
₂ On the way to school.
₃ At school (playtime).
₄ Back home.
₁ Getting ready for school.
₂ On the way to school.
₃ At school (playtime).
₄ Back home.
From the study we obtained that backpacks largely replace portable lunch boxes, the last front compartment of the backpack being the one used to place the lunch boxes for minors, due to its quick access and it is separated from the utility compartment.
We worked on how to place the base products of our snack combo, which are the PULP juice and the SAN JORGE cookie, for them we had to have the real dimensions of the products, in the same way that it was done with the backpack using dimensions that resemble to one.
We worked on how to place the base products of our snack combo, which are the PULP juice and the SAN JORGE cookie, for them we had to have the real dimensions of the products, in the same way that it was done with the backpack using dimensions that resemble to one.
Distribution display design
Low fidelity proposal
Medium fidelity proposal
Product design - Exhibidor/display
High fidelity proposal
