Drag e-cigs is a concept and branding of electronic cigarettes targeted toward baby boomers. Current e-cig brands are too sleek and gimmicky to be appealing to an older generation or actually help them quit. Drag is designed to give the look and feel of a good ol' fashioned smoke without all the bulk, bells, or tobacco. This product is still is the conceptual phases but I plan to impliment a smartphone app that helps you track your cigarette quitting progress and health benefits.

 

Quitting cigarettes is such a drag.