The goal of this project was to create a social media rebrand for the NHL's Seattle Kraken as they head into their sophomore season. The project borrows heavy inspiration from their current branding by using maritime maps and the city skyline in the rebranded graphics while implementing other assets tied to the identity of the city (the Space Needle, chains from shipyards around Seattle) and utilizing more red to help place an emphasis on points of interest within graphics.
This project consists of sample Twitter headers, gameday graphics templates suited for 24-hour Instagram Stories and Twitter posts, as well as team transactions and draft day graphics templates in 1:1 and 16:9 ratios for the aforementioned platforms.
Twitter headers designed to showcase different players through the season
Game day graphics
Team transaction graphics
Sample wallpapers
Instagram scroll-type graphic
Twitter 16:9 quadrant graphic
