We worked with the Forest Foundation, a non-profit organization that provides grants to organizations that empower people to protect the forests, to create social media content (art and copy) that better convey the Foundation's messages to a wider range of stakeholders. 

To tie the Foundation's new content together, we created the hashtags #LetsGrowTogether and #WithNatureWeThrive. We also developed a digital playbook that provided guidance on the Foundation's content themes, overall tone, and art direction. 

Under the new content themes, we created posts about the Foundation's grants, as well as the programs and individuals they have partnered with. 

Along with this, we also made space for lifestyle-ish posts — holiday greetings, shopping lists, etc. — in the Foundation's content calendar.