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![3D Advertising art direction bucket Cannes chicken Global KFC lynx textures](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f7acf0138124793.6225f423bbfc1.jpg)
![3D Advertising art direction bucket Cannes chicken Global KFC lynx textures](https://mir-s3-cdn-cf.behance.net/project_modules/1400/77e470138124793.6225f423bfee8.jpg)
Redesigning our iconic bucket using traditional patterns, endemic textures, and local designs
from different countries highlighting the deep-rooted connection
that KFC has with local cultures around the globe.
![3D Advertising art direction bucket Cannes chicken Global KFC lynx textures](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b7adab138124793.6225ef1ec2e7e.jpg)
The visuals welcomed visitors from over 190 countries as they made their way to Dubai Expo 2020.
They were placed on billboards, posters, digital screens, and KFC social channels with
+665,000 followers across the Arab region.
KFC simply means 'Fried Chicken'.
Anywhere. Everywhere.
![3D Advertising art direction bucket Cannes chicken Global KFC lynx textures](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fd0ede138124793.6225f423c265b.jpg)
![3D Advertising art direction bucket Cannes chicken Global KFC lynx textures](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0eac8e138124793.6225f423c19b4.jpg)
![3D Advertising art direction bucket Cannes chicken Global KFC lynx textures](https://mir-s3-cdn-cf.behance.net/project_modules/1400/246892138124793.6225f423bf6d0.jpg)
![3D Advertising art direction bucket Cannes chicken Global KFC lynx textures](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fabb96138124793.6225f423bdf0f.jpg)
![3D Advertising art direction bucket Cannes chicken Global KFC lynx textures](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f71b72138124793.6225f423c2f68.jpg)
![3D Advertising art direction bucket Cannes chicken Global KFC lynx textures](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c22cc1138124793.6225f423c0770.jpg)
![3D Advertising art direction bucket Cannes chicken Global KFC lynx textures](https://mir-s3-cdn-cf.behance.net/project_modules/1400/82c067138124793.6225f423c1ed2.jpg)
![3D Advertising art direction bucket Cannes chicken Global KFC lynx textures](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7fab14138124793.6225f423c0d44.jpg)
![3D Advertising art direction bucket Cannes chicken Global KFC lynx textures](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6413a2138124793.6225f423be88e.jpg)
![3D Advertising art direction bucket Cannes chicken Global KFC lynx textures](https://mir-s3-cdn-cf.behance.net/project_modules/1400/736245138124793.6225f423bf05b.jpg)
![3D Advertising art direction bucket Cannes chicken Global KFC lynx textures](https://mir-s3-cdn-cf.behance.net/project_modules/1400/957d04138124793.62349aacbedb5.jpg)
![3D Advertising art direction bucket Cannes chicken Global KFC lynx textures](https://mir-s3-cdn-cf.behance.net/project_modules/1400/949b41138124793.6225f423bc82d.jpg)
By bringing all these styles and cultures together, the design language unlocked a powerful message,
giving out the image of a modern, diverse, and truly inclusive brand. One that supports a world
where we are all equal and where we can all share a bucket together.
Agency: TBWA\RAAD
Client: KFC Arabia
TBWA TEAM
Chief Creative Officer: Walid Kanaan
Chief Creative Officer: Walid Kanaan
Executive Creative Directors: James Robbins - Alex Pineda
Creative Director: Diego «Kike» Flórez
Art Director: Paula Zambrano
Copywriter: Diego «Kike» Flórez - Alex Pineda - Adnan Ahmed
Retoucher: Girish Sapalya
Senior Account Manager: Ashleigh Morgan
Motion Designer: Camilo Rojas
STUDIO NUTS TEAM
Creative Director: Tico Moraes
Production Director: Valeria Lima
Project Director: Janaína Villas-Bôas
Project Manager: Gabriela Lima
CGI Artist: Adam Pierre - Cristiano Porfirio - Tiago Piloto
Creative Retoucher: Rafael Casagrande - Thiago Storino
Production Director: Valeria Lima
Project Director: Janaína Villas-Bôas
Project Manager: Gabriela Lima
CGI Artist: Adam Pierre - Cristiano Porfirio - Tiago Piloto
Creative Retoucher: Rafael Casagrande - Thiago Storino
![3D Advertising art direction bucket Cannes chicken Global KFC lynx textures](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/068a6e138124793.6225f423bcd48.jpg)