In the era of digital content explosion we are living in, the volume of content is much more than in the previous decades combined.A well-regarded content must provide value to the reader, be engaging, and have continuity. Businesses struggle to produce content in large quantities and enriched in quality. “Lame” content attracts no one, while good content but little, intermittent is not strong enough to retain consumers.
In that context, Content marketing was born, meeting both demands: quantity and quality; at the same time, "nurturing" loyal audiences.
SECRETS OF CONTENT MARKETING is compiled and designed for those who are passionate about content production and want to pursue a career as a copywriter, especially for small and medium business owners or start-ups. Moreover, this publication is also a "mate" for designers, who seem to be outsiders but are closely related to the success of the content.
You will find methods to build a content system creating long-term value for your business, from which you can nurture a pool of potential customers, then convert them into real customers in the future. Having a solid brand and a separate content system for target customers, any business can confidently develop sustainably without depending much on short-term advertising.
Project Scope: Editorial Design
Topic: Creativity & Content
Language: Vietnamese
Content Writer: Diem Le
Art Direction & Design: Tai Tran (aka. Bụt)
Illustration: Tai Tran (aka. Bụt) and AIM's Design Team
Duration: Within June 2021
Going beyond the framework of an academic textbook, this publication stays at the intersection of creativity and reality, flexibly reaching all audiences without causing boredom.
The Space Grostesk font set was chosen for its modern design and easy adaptation to prints as well as digital designs. Thereby, drawing strong attention from readers, making it fascinating, easy to read, and stand out from other publications in the same field.
