Saint John’s Branding, Walthamstow Church Logo Design
Logo Design and Branding for Anglican Church based in Walthamstow, Greater London
Saint John’s Church in Walthamstow is an Anglican church that sits prominently in a highly populated, varied community including the well known Warner estate. The church community were looking to improve their visual output to a level that matched the work they do in the community and their future ambitions.
The church is far more than a building, it is the people who build it and the community it serves. I worked alongside the community of St. John’s to design assets inspired by former local, William Morris. Bringing the design together I created a type based logo in a quatrefoil holding shape.
I’ve Walthamstow is in the grip of rapid gentrification and the pressures that brings, new, wealthier professionals purchasing quality housing stock, many in the well known Warner Estate, mixing with long time residents.
Saint John’s is well known as a community hub, running sports, daily, toddler and women’s events as well as hosting groups such as the Scouts. With further ambitions to extend their impact in the community, the church wanted to improve their visual look and feel to match this ambition.
I was keen to get the church population involved, so alongside the logo I developed, I led a lino printing project with the congregation. Inspired by a rather well known former local, artist and polymath William Morris, we worked together to create patterns that could be folded into the brand.
With the branding, we also identified a unique URL for the church to use that played on the Walthamstow connection, using the .ws TLD (top-level domain). stjohns.ws.
