Trail Tree

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Branding and packaging design for Trail tree. A 100% natural brand of quick-frozen foods (IQF), nutritious, organic and natural; unique in Ecuador, packed with a technology that allows the food to keep its properties intact to have a healthy and delicious snack whenever and wherever you want.

For Trail tree our idea was to generate an isologo with a lot of character, with a sense of nature, paths, options... We accompanied it with visual elements with colors and geometry that contrast the elegance of black and white and evoke forms of nature. , like the sun, the moon, trees, etc... Always leaving space for cleaning and air in each piece.

We want the brand to be perceived as super foods, with a soul behind it.