MBTA Ads for REACH Dental Floss

  • I created these transit ads for my portfolio. I wanted to use a product that everyone knows and show it in a fresh, engaging and informative way. The ads would be inside MBTA trains where people are generally looking for things to read. The target audience is young but I hope they appeal to everyone. The talking floss could be animated and made into commercials or web ads as part of the "Be A Smart Mouth" campaign.