make memories, not purchases / 2021
campaign / consumerism / illustration
This campaign against consumerism was the result of an assignment for my Introduction to Design course. Based on the slogan “make memories, not purchases”, I created six illustrations representing the absurdity of valuing physical possessions over human contact. We spend our time working towards the goal of being able to buy anything we want, and often neglect the importance of maintaining human relationships, and spending time with the people we love.
I created these illustrations hoping that they would make people revaluate what they prioritize in life, purchasing objects or making memories with real people.
Thank you!
"make memories, not purchases"
José Nuno Soares
Introduction to Design
Professor: Rui Santos
Faculty of Fine Arts of the University of Porto
202/2021
