The "Call Before You Dig" program is a critical public service announcement aimed at promoting safe digging practices and preventing accidents caused by underground utility line damage. The program is overseen by the national 811 initiative, which works to educate and raise awareness about the importance of calling 811 before any digging project begins.

The Southwest Gas campaign was designed to stand out from the traditional messaging and bring a unique perspective to the program. The concept of presenting the story from the hole's point of view was a bold and innovative approach that effectively caught the attention of the target audience.

To pitch this concept, high-end digital renderings were created to help bring the creative to life, showcasing the potential dangers and consequences of not calling 811 before digging. The client was delighted with the final product and decided to use all three concepts, incorporating additional company branding to personalize the message even further.

Overall, the award-winning campaign was a huge success and helped Southwest Gas to effectively promote the 811 initiative and its message of safe digging practices. This project was an excellent example of how creative thinking and effective design can be used to bring important messages to life and make a lasting impact.