This project is a rebrand and refresh of an existing logo and website home page.

The company uses their logo in digital and print-media and wanted to refresh the current logo. The company seized this rebranding opportunity to relook at how they view themselves in the marketplace and where they would like to grow, how they communicate their values to their customers and how they would like to position themselves in retail and e-commerce stores going forward.

With that in mind I took the existing logo and replaced the heavy serif with a modern font and flattened the appearance of the icon with a subtle color gradient. They were also in need of an icon for digital use and a monochrome version of the logo they could use on dark backgrounds.

All of the small changes added to an updated, modern look and feel.

Below is the proposed design for the website home page.

Thank you!