Parkers Fine Art Supplies is one of Sydney’s oldest and and most renown art suppliers and now boasts the biggest and most diverse selection of art supplies in Australia.

 

The goal of the project was to provide Parkers with a stand-out website which provides the customer with all the information they could want from class schedules to product range, including an online shop. As Parkers point of difference in the market is the diversity of their product range, they really wanted to showcase this. The inclusion of an e-commerce component was also important, bringing an almost century-old company firmly into the digital age.

 

IYBI provided Parkers with a world-class website which meets all of their requirements. The site is professional and clean, letting the products speak for themselves. By focusing on user experience, we made sure that the customer has a pleasant and satisfying visit to the site, being able to easily find the information they are looking for with no frustration. This was very important as it is easy to get lost among the thousands of products available. You are guided subtly through the site, with the end result being at a visit to one of Parkers’ three stores, or an online purchase.

 

The new Parkers website displays a large and complex amount of information in a simple, digestible manner. Product information, service information, class details and pricing are all easily discoverable, making a visit to the site a satisfying experience. The site is not only a way for consumers to purchase products, but contains a blog and product details which also makes it a valuable information resource for professional and budding artists.