PRODUCT & DESIGN BRIEF

NAME: ESEGEII Wool Felt

FUNCTIONAL STYLE: Lifestyle

SPECIAL FEATURE: Handmade, wool felt, rubber sole

RETAIL PRICE: USD89 Slip-ons to Shoes, flat unit rubber sole / USD99 Bootie to Molded unit sole

GENDER / TARGET GEN: Neutral / Millennials - GenZs

AVAILABILITY: SS2022

SILHOUETTE: Clog, Low, Medium, High

ENVIRONMENT: Home, Garden, Parks, Office, Indoor Leisure (e.g. mall strolling, bars and restaurants)

TRENDS UP AND COMING: eco-friendly, sustainability, made by-hand, not ai

COUNTRIES: Mongolia, USA, World wide

MATERIALS: Wool Felt

COMPETITORS: Giesswein, Mongolianz, Baabushka

COLORWAYS: Natural, Grey, Beige, Black, Multi

NEW OR EXISTING TECH: N/A

IMPORT DUTY: ?

EXISTING MOLDS: Yes

NEW DESIGN/ELEMENT – GO/NO-GO: To be advised