SMS is a low-cost communication channel. It has the highest measurable engagement rate of any marketing channel, at 98 percent, making it the ideal complement to any other form of outreach, from email marketing to cold calling.
SMS & eFax Guru is popular among Salesforce users because it is a user-friendly, and no-coding platform. This Salesforce texting app is used for promotions, alerts, and notifications, staffing and recruiting needs, customer acquisition, customer support, and more. It supports Conversational SMS, Bulk SMS, Automated SMS, and eFax. Conversational SMS allows a healthy conversation between business and customer and resolves customers' queries. Bulk SMS helps businesses to increase reach and sales by sending a message to a group of audiences at a time. Automated SMS allows sending pre-configured messages to customers whenever a goal is achieved. eFax is the next generation of faxing, which allows sending and receiving fax instant and more secure.
The Salesforce text messaging app also supports some next-generation features including, SMS opt-out, Dark hour, Delivery receipt, Incoming alert, Hosted SMS, Text-on-the-go, MMS, SMS inbox, SMS dashboard. The app is available on Salesforce AppExchange.
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