GOLF le FLEUR* alt logo
I found appreciation for Tyler, the Creator's brand GOLF le FLEUR* 's logo mark, but would argue that it probably still needs time to gain notoriety and association of the brand before it stands on it's own. Therefore I decided to play around with the logo and try and come up with a concept that could be utilised on it's own, but would still say LE FLEUR. I decided to add 'le' in GOLF le FLEUR* brand font on a custom path around the fleur mark.
The above is the final product. I believe it could be used as an alternative logo in certain instances such as clothing tags or various brand markings.