Weathered Hands Farmhouse Coffee is a small-batch coffee roaster based in the Texas Hill Country outside of Austin, Texas. They are committed to sourcing exceptional specialty coffee and roasting in a calculated manner that highlights the inherent elements that make up the coffee’s unique flavor profile.

Website: www.weatheredhandscoffee.com

 

Our goal in redesigning Weathered Hands website was to boost online sales, grow their newsletter subscriptions, & begin to form relationships with new potential clients.

 

 

We wanted their brand to feel genuine, tell a story, and have a digital experience that is easy & user friendly.

We achieved this by adding a blog with 26 idea's, topics, & keywords that could be covered to help organically grow user traffic as well as build brand loyalty with customers.

A majority of competitors highlights the coffee through packaging & product imagery. In order to build a relationship with customers & the farmers that produce the coffee, we decided to have minimal product photo's and more photos of farmers & coffee farms.

Instead of using stock photography, I went out to the roastery to take photos of the roasting process, brewing a cup of coffee, and of certain products to help keep a consistent brand across the entire website. All of the photos that were taken are stored in a shared library with the client to also use for social media or any marketing material.

Without any paid traffic, the site maintained a healthy rate of growth over 2021 as we created content that targeted selected keywords.

One blog, Grind Size: Explained, was the 2nd highest ranking page making up 8.34% of all website traffic on a monthly basis. Due to pages / blog posts being created with targeted keywords, the overall traffic for the year rose +28% from last years traffic.

As organic traffic increased from our efforts in Search Engine Optimization & Weathered Hands doubled down on their in-person marketing, website sales grew +31% from last year.