This project was commissioned by TikTok and The Community Agency. De Nada America was a celebration of Hispanic and Latinx Heritage Month. I created artworks of latinx TikTok creators that were used online and also in hand painted murals in New York,
Los Angeles and Austin.
Los Angeles and Austin.
This group portrait illustration was based on real life latinx TikTok creators and was used on the campaign video and on social media. I constructed the illustration in a way that allowed the agency to use each person individually as necessary and also as a group.
The bigger group was made after, I added more people so that the artwork would work on a large scale and to show that TikTok has a lot of latinx creators. These charathers were made up by me and not based on real life people - even though I might have added some of my brazilian friends.
The murals were hand painted by Overall Murals.
I also created stickers that were animated by The Community Angecy and were available on TikTok during Hispanic Heritage Month. The round corners were inspired by
fruit stickers.
fruit stickers.
