Celeste McKeon's profile

Cuties Clementines Campaign

Cuties Clementines have a lot going for them. They are delicious, seedless, easy to peel, and, well, cute. But when a new competitor enters the market, how do you make sure they don't get lost in the grocery isle? 

You use their biggest recognizable commodity, their name, and the human truth that everyone loves cute. As a matter of fact, they love cute so much they want to eat anything that could be described as cute.
RADIO
OOH
TV // ONLINE CONTENT
3D Recognition / Color Recogrniation / Prototype - Interactive Cuties Stickers
Buzzfeed partnership - Click here to see the stories first hand. 
Cuties Clementines Campaign
Published:

Cuties Clementines Campaign

Advertising campaign for Cuties Clementines

Published:

Creative Fields