Redesign of Dramina pills

Redesign of Dramina motion sickness medicine for prevention and treatment of nausea, vomiting and dizziness associated with motion sickness.

Main problem: Original design was too childlish and outdated with 3D cartoonish illustrations.

The solution is shown through 3 completely different redesigns.

adobe illustrator graphic design ILLUSTRATION medication Packaging pills product design redesign vector art

Redesign 1

The out-of-the-box solution is shown through optical illusion which can cause nausea or dizziness to some people. As the tablets are taken preventively, the idea is to visit people with their appearance to consume them before departure.

CRO: Out-of-the box rješenje je prikazano kroz optičku varku koja može izazvati mučninu ili vrtoglavicu nekim ljudima. Kako se tablete uzimaju preventivno, ideja je da svojim izgledom posjete ljude da ih konzumiraju prije polaska.

Redesign 2

The presented solution is illustrative. It targets consumer emotions, connects with cartoons and displays means of transportation in a vintage way where Dramina tablets are most commonly used.

CRO: Prikazano rješenje je ilustrativnog karaktera. Cilja na potrošačeve emocije, povezuje s crtićima i prikazuje sredstva prijevoza na vintage način gdje se najčešće koriste Dramina tablete.