Honest wines
brand positioning, naming and packaging
Challenge: Thousands of Croatian winemakers struggle for their audience. How to uniquely position and introduce Matković wines using only marketing tools of a family business?
Thinking: Matković wines are produced with care using high quality grapes, they are fair-priced and undeceiving in communication. Honesty best describes the way Matković family approaches their business.
Solution: Honest wine.
Honesty was integrated in all of the elements of the brand and communication (winery name, web address www.iskrenavinamatkovic.com, packaging...). And not just declaratory; messages on the labels, photos from their wineyards on the wrapping paper and family's relationship with the customers - everything is honest.
To complete the experience, famous Croatian chef Dragan Dragojlović - Gaga created six unique recipes that perfectly compliment each of the six wines: pinot noir, cabernet franc, chardonnay, frankovka, frankovka barrique and sylvaner.
Created by:
family Matković
Mira, Josip, Ivan, Iva and Miro
Branding, strategy, creative and art direction
Vanja Blumenšajn i Miro Čavar
Copy: Vanja Blumenšajn (Señor)
Design: Miro Čavar (studio Čavar)
family Matković
Mira, Josip, Ivan, Iva and Miro
Branding, strategy, creative and art direction
Vanja Blumenšajn i Miro Čavar
Copy: Vanja Blumenšajn (Señor)
Design: Miro Čavar (studio Čavar)
Branding consultant: Iva Kaligarić (Señor)
Photo: Mario Kučera
Wine and food photography: Maja Danica Pečanić
Food and food styling: Dragan Dragojlović - Gaga
Honestly, we really enjoyed this project
(hopefully, you will too)
Photo: Mario Kučera
Wine and food photography: Maja Danica Pečanić
Food and food styling: Dragan Dragojlović - Gaga
Honestly, we really enjoyed this project
(hopefully, you will too)