Reflect Reduce Retrofit
Undergraduate work
McFashion has changed people's consumption patterns and attitudes towards clothing. Even ordinary young girls can afford to wear clothes of the most fashionable design, however, at the price of environmental degradation.
The fashion industry has become the most polluting industry, only second to the petroleum industry. A piece of clothes produces irreversible damage to the environment, starting from cotton planting, to production, transportation, and finally to consumers. McFashion attracts consumers to keep on buying new clothes and at the same time discard the “old ones” which may have been worn only once or twice. In addition, to seize the market opportunities, manufacturers continue to overproduce and the off-season clothes end up either being landfilled or incinerated. The clothes thrown away from the wardrobe will cause long-term pollution to the environment. To encourage the reuse of old clothes, an app has been developed which will combine with the public drinking fountain project to promote the clean idea of “rethinking for new buys, reducing number of purchases, transformation and reuse of old clothes”.
