Background
Zimbabwe’s beloved light beer, Bohlingers Lager, had undergone a package redesign to be more modern and youth-centric. We were tasked to develop a communication campaign and visual identity design ecosystem that aligned with the new packaging. Illustrating how Bohlingers provides and unique and refreshment, unlike others.
The world around us, as we know it, is ever-changing with every new day presenting an opportunity to do better than the past one. Bohlingers becomes the vehicle for pressing ‘reset, rewind, revive, reload’ or simply HIT REFRESH. Our idea plays on this and makes it cool to encourage the target audience to celebrate their uniqueness through the brand proposition.
3D Packshots
Brand Assets
Visuals
CREDIT
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Agency: Shift Engage
Art Director, 3D Artist, Motion Graphics and Designer: Carl Khombe
Graphic Designer: Tawanda Rufai
Digital Copywriter: Tinashe Dzapasi
Agency: Shift Engage
Art Director, 3D Artist, Motion Graphics and Designer: Carl Khombe
Graphic Designer: Tawanda Rufai
Digital Copywriter: Tinashe Dzapasi
