DEVELOPMENT OF THE CORPORATE STYLE FOR "MILK BUNNY" COFFEE HOUSE
Task: to create a corporate identity that stands out from competitors. Brightness and originality should be harmoniously combined with the theme of coffee and avoid using ordinary solutions, among which you can get lost in the market. Something new, funny, and endearing to the consumer. Based on the name "Milk Bunny", the logo should portray the character: a bunny, designed in a minimalist style, made of elements that subconsciously connect us with the brand product.
(in our case, coffee).
(in our case, coffee).
Solution to the problem: The logo is made in a minimalistic style. A bright, memorable, easy-to-read character, with which you'd want to interact, which would inspire you to purchase products with it's image. The bunny's ears are in the shape of a coffee bean. This does a great job of linking the character to the brand's product (coffee) without unnecessary trite details.
