The Challenge:
Conway Law Group was already a successful company before reaching out to us, but they were looking to expand their product services, and wanted a new identity to better reflect the new services offered to their clients.
The Outcome:
Conway Law Group was ready for a new identity, style guide, and a book to use as a marketing piece.
We helped them develop targeted concept and bring it to completion with an identity focused on self- determination and changing the future.
The Impact:
Using custom full-color printing to send eye- catching envelopes, and with the help of our vibrant color palette and easy-to-use style guide, Conway Law Group continues to see their direct mail being their most successful campaign.
At Conway Law Group, they’re a dedicated team of legal professionals who truly care about helping their bankruptcy clients establish a better financial foundation, and change the course of their financial future.
Conway Law Group has been helping people in the Richmond, Virginia area take control of their financial future for years. When they came to us ready to expand their services and create a new identity to match, we helped them create an identity they could use to chart new waters.
Conway Law Group wanted an identity that focused on the local culture of sailing, while reflecting the ideals of the expanding services they were offering. These new services focused on providing their clients not just with temporary financial relief through bankruptcy filing, but also financial guidance and literacy assistance after filing.
During our creative strategy discussion, we determined the slogan “Change The Course” was ideal to reflect the mission and resonate with clients while embracing the local connection to the sea and sailing culture included in the rest of the identity.
Conway Law Group became an identity passionate about navigating troubled seas, and coming out better on the other side.
Upon completion we had created:
Visual identity
Brand assets
Color palette
Imagery style
Pocket folder
Business card
Envelope
Letterhead
Book cover
Book contents
Detailed style guide
Conway Law Group was incredibly pleased with the results of the project and immediately put the new identity to work, utilizing the assets to update their customer website.
Over the three years since implementing the new identity, the Conway Law Group sales volume has increased, and they have seen their direct mail become their best marketing campaign.
"Our direct mail has been our most successful campaign. It makes our mailing very distinct. It's very attractive. He was really understanding and listened to what Mr. Conway wanted and was able to provide the perfect logo based on what he wanted. Very, very easy to work with."
- Jennifer Marks, Office Manager
