How to Write Marketing Blogs Your Clients Will Read: 5 easy steps
Do you have a blog in your marketing arsenal? If not, you are missing out on an opportunity.
Blogs can attract customers and clients by showing them what the company is all about.
It also helps when blogging for SEO purposes.
But how do you write blogs that people will actually read?
I am glad you asked! Below are five simple steps to help make sure your blog content is engaging and interesting.
Create an Enticing Headline
When you create an enticing and exciting headline, it makes people want to read the full blog post.
If you can create an SEO-friendly headline, people will naturally want to click on it.
SEO- Friendly headlines are keyword-rich titles to attract the right audience to your website.
Hook Your Audience
Some of the best blog posts start with an attention-grabbing hook.
They immediately capture the reader’s attention and compel them to read on.
It would be best to have an opening that will leave your readers wanting more.
Have a Clear Topic
When you are creating a blog post, you want to make sure that you are creating something clear and defined so that your target audience will find it and so YOU can be the solution to their problem.
If you want to solve your audience’s problem, this means that you need to have a topic for your blog post and stay on track.
Your potential clients have come to your site to gain information on how to solve a problem.
You are the solution.
Provide your readers with useful information that will help solve their problems.
Use Clear and Concise Language
When writing your blog, you want to make sure that the language you are using is clear and concise.
This will help ensure that your readers understand what you are trying to say.
Do not make things overly complicated.
Some of the best blogs ever written are written as though you are speaking to your best friend.
If your content is overly complicated, readers will get bored with the information you attempt to get across.
It is proven that many people comfortably read at a grade level of about a seventh-grader.
If you want to ensure that your readers understand what you are trying to say, aim for this reading level when creating content.
Use Helpful Visuals and Videos
Text is not the only thing that can be used in blog posts.
You can also add helpful visuals or even videos to your post.
By adding visuals and videos to your blog posts, you create what is called “White Space.”
White space is essential because it helps break up the text and make it easier to digest. No one wants to read large paragraphs and blocks of text.
If you are worried about the visual or video not being perfect, don’t worry!
You can use various tools that allow you to create visuals and videos without any graphic design skills whatsoever.
Conclusion
Creating a marketing blog that your clients will read is simple! If you follow the tips above and utilize these SEO tools, you will be well on your way to success.
