A high school basketball tournament held in Pikeville Kentucky sponsored by EQT. The brand was created to reflect the flow and drive of basketball, while also remain an appealing lure to the general community. The color pallet imitates EQT as an established brand to better reinforce their support. The use of guerrilla marketing connected and informed the community of the event. Posters were also designed for advertising in the competing high schools. All of the material crafted stimulated curiosity and anticipation of the event
