Tenuta Casteani is an awarded winery producing excellent Tuscan wines for the internal and international market. I was in charge to design a new visual identity (both print, packaging and web) for the products and the Wine Resort in Tuscany, striving to communicate both innovation and tradition. We started with a research about the origins of the area, which was exploited for the extraction of lignite to the early 900. After the design of the logo, wine packaging and website followed.