Branding for the business coaching network "Fox Meets Owl" combined the images of an animal and a bird, so the brand idea and identity design seek to refute the established cliches in the coaching business.
The combination of a fox and an owl in the name of the company was an attempt to abandon the established cliches in the field of business coaching. In the design of the logo, the fox is an aspect of cunning, intelligence, energy, and the owl personifies wisdom and an extensive 360-degree view.
The logo combined both animals, creating an indissoluble image in which a fox would not be read without an owl, including by playing with a buttress. First, the image of a fox is visually read, and only then the viewer sees a flying owl, which was done intentionally.
When the owl "manifests" between the fox's features, there comes a "moment of identification", which reflects the main idea of the company "to bring a new perspective and shed light on elements that were not visible, but may have already existed."
The color palette is inspired by the fox coloring. The orange color is made very bright so that it works better in the digital space.
The color palette is inspired by the fox coloring. The orange color is made very bright so that it works better in the digital space.
Face37's Bobby font was used in the identity, which at first glance seems a bit bookish, but at the same time has softness and quirkiness. The fox is a more playful animal, and the owl is more serious, and this was reflected through the chosen font.
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