Referencing brand marks that were established in the 1900s, the updated logo has been reworked to add impact and clarity across a wide range of media.
The logo design explained
A unique ‘Strata’ element represents the surface and subsurface of the Earth and is designed to draw focus.
Overview
Founded in 1835, The British Geological Survey (BGS) is the publically-funded body responsible for advising the UK government on all aspects of geoscience. Today, BGS employs over 650 staff across the UK, works with more than 150 private sector organisations, has close links to 40 universities and sponsors about 100 PhD students each year.
Challenge
Following the launch of a five-year science strategy ‘Gateway to Earth’, BGS needed a modern brand and visual identity to reflect and support its vision for a safer, more sustainable environmental future.
Outcome
With a rich history, the brand’s evolution required a deep understanding and careful execution; we created a dynamic new BGS brand to mark a new era while paying homage to their past.
