Tea+ is a company that sells sets of high quality tea and snack pairings for individuals. The current line features black tea with tea biscuits, green tea with crackers, and herbal tea with almonds. The brand is fun, modern and poppy - gearing its prices towards the consumer who values tea and is willing to spend a little on an individual set rather than buying tea bags in a batch box. The customer this product would attract is perhaps a working individual who enjoys tea, but doesn’t have the time or facilities to have a traditional tea time. It provides a nice break within the day for the individual to take time to him or herself.
The package is meant to reflect the concept of the pairing itself - the tea is held within the snack. The tea is represented by the color of the top triangle and the snack is represented at the base of the box, which correlates to where each product is held within the box.