Music | Chinese Culture | Fashion | Art

Much like the rhythm of blood cells as they course throughout our bodies, music enables us to discover new experiences, encounter new feelings, and connect with other heartbeats in unison. From these shared connections, a common culture arises as art, knowledge and music evolve, pulsing outward through time and space. 

As a result, the Beosound A1 is dyed a deep metallic red to resemble a blood cell in and of itself, carrying with it the essentials for culture creation as it channels music to our ears. 

Red is also a hugely symbolic colour in Chinese culture, representing the rich traditions of the East as they enter the modern era. Marking the beginning of a new partnership for both brands, the CLOT x Bang & Olufsen Beosound A1 vibrates to the pulse of a new generation.