LOGO DESIGN & CONCEPT FOR GOVERNMENT INITIATIVES
LOGO:
ATAL BIHARI VAJPAYEE MEDICAL UNIVERSITY, LUCKNOW
CONCEPT:
The logo shows a book of knowledge and pages depicts lotus petals which the symbolizes building of the institution and the interlaced snake in the center is given to build similarities with universal logo designs.
LOGO:
National Centre For Drinking Water, Sanitation and Quality
CONCEPT:
The wave coming out from base gradient on left side is inspired by heartbeats. It is depicting healthy heart/body. The wave further move towards the right and merge with the water which is in glass/container showing that the water is clean and safe for drinking purpose.
LOGO:
Logo For Digital Knowledge Portal Under ‘The Repository - Textiles and Crafts’ project (DHAROHAR)
CONCEPT:
This digital knowledge portal has been named the Hindi word “Dharohar. Dharohar means ‘heritage’ (अमानत), the traditions and culture of a country that we have got from the older generation. The handicrafts that belong to India are dharohar (heritage), so we should always cherish them and keep them protected. In this logo, I have shown the Hindi "ध" (धरोहर) and the English d (dharohar). These "ध" and “d” are shown coming out of a book. This book showcases rich art and craft which is the form of a website. Just as a website opens, it gives some special information, similarly when this book opens, then the words of Dharohar come out of it. The colour of the logo is done golden because our country has been called the golden bird since ancient times due to its rich heritage/ धरोहर.
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