High quality products need high quality packaging to match. Roots & Herbs is a premium ayurvedic beauty brand with a loyal following and an online sales model. They needed to revamp their whole range with a system that would be easy to navigate and also would reinforce their value proposition.
Design System
Using colors and shapes assigned to each element to create unique layered motifs to categorise the products. For eg: All Hair oils, shampoos, hair masks etc would have the same mauve color coding, the ingredient illustration would be the differentiating factor.
Pack Architecture
Communication Hierarchy, flexibility in design elements and establishment of fixed assets are
the corner stones of a successful packaging design system.
the corner stones of a successful packaging design system.
Concept 2
The client's logo represents the Tree of Life. Through this concept, I showcased the bountiful ingredients derived from the tree of life. This design took forward the brand language in a bold and luxurious way.
