The assignment was to create a large-scale poster using traditional materials and a limited black, white, and grayscale color palette that celebrates an Arizona-based place that I found interesting in effort to motivate others to visit. I selected the Desert Botanical Gardens in Phoenix to advertise through my poster, using only micron pen, sharpie, and construction paper. In order to reach the target audience, college graphic design students, I chose to highlight a play on words and an arrange of aesthetically pleasing plants to convey the beauty and charm of the gardens. 

I chose this design as my final because I liked contrast in fonts, was able to use various colors of construction paper for the pots, it represented the gardens through the range of different plants, and had a funny twist that would attract additional, positive attention.  

The first step in this assignment was research, which required completing a creative brief, visiting the chosen location, and documenting the experience through sketching what I saw, noting what I heard, taking photographs, and collecting ephemera. The second step was to create a mind map to generate new ideas, sketch 36 thumbnails of potential poster ideas, and iterate 3 rough drafts. The third step was to expand upon one of the iterations and create a final 18x24 poster within the described constraints.