By Victoria McCoy and Kaylene Martin

The objective of the ad campaign project was to make a conceptual ad series for Gorilla Glue. We designed a campaign called "Unleash Your Inner Gorilla" that depicts the reflection of people as a gorilla. This conceptual ad is empowering and impels people to buy and use Gorilla Glue products.

Here are the conceptual design ads, as well as the design within a magazine!