Pauline Nyren's profile

Hothouse Branding & Art Direction

Curated by myself and Carl Durkow, Hothouse is a concept shop that markets distinctive wares and home decor made by Philadelphia artists. In creating the overall brand, we wanted something that felt playful and somewhat open ended, as we intend to shift what we do over time. We wanted an interplay with the word "hothouse"- so I chose to use a tomato flattened inside a house as a main branding element.

Photography by Tom Scanlan and Zach Sayles.
Hothouse Branding & Art Direction
Published:

Hothouse Branding & Art Direction

Published: