The human being in a state of reflection that questions himself about his existence, his moods, his self-knowledge and his stages in life. As a vignette we represent this process that allows us a look inside and makes us question the fundamental role of our passage through life. NOTUM a wine designed to think. A label was designed for a merlot wine that seeks to generate an interaction with the user while reflecting and drinking. As a premise of the concept "to reflect to know oneself", a material that refers to the mirror is incorporated into the label, reinforcing the concept of "the answer is in you." A label that encourages the search for introspection in the end user or simply to generate a story fictitious or a memory.

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