The Adobe Photoshop Case is about the visual delivery of a political party and its candidate in a political campaign. Below is the supplementary description of the final products:
From the nature of the case (political campaign) it is clear that the main key to any successful solution here is an effective visual message which has a greater power to inform and persuade the audience into action.
Therefore the design thinking process consisted of defining the problem, generating ideas, developing and implementing the design. To expand the process, the following questions were asked:
What kind of design will attract attention? (Will the streetposter, Instagram post and Facebook cover stand out from the many?)
How can I bring a unique quality to the project? (Posters and badges are somehow ordinary things, how can I make mine extraordinary?)
At the design development stage of the process, colors and typography were greatly emphasized in delivering the right and strong message, as well as considerations about my audience, about the circumstances in which the message will be delivered (saw on the street / scrolling on Instagram), and about the overall dynamics of different visual elements.
Below is the link to the final products (collected in a Google Drive folder), and the pictures of them:
https://drive.google.com/drive/folders/1-ThlHANCb8OEW3PIxLm-0cFSZMXKooBW?usp=sharing
Any recognisable image in this project is used solely for the purpose of my university exam case, and will be deleted afterwards.
